Turning network scale into market advantage

We give every partner the resources and expertise of the global company. Local marketing stops being «on-the-ground creativity» and becomes a market-capture technology available to every restaurant instantly.

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What the Terminal stands for

The brand is capital we protect

Dodo's visual language is an asset that builds guest trust and loyalty. The Terminal ensures that even at a scale of thousands of locations this capital does not depreciate.

We scale trust and emotion. The system does not allow distortion of what matters to the brand and what customers love, while giving partners a tool to work with.

Flexibility where the business needs it

The system adapts to market maturity.

In markets with strict trade marketing, the Terminal works like rails: promo terms are fixed, only formats can be changed. In new markets where Product-Market Fit is being sought, we open a «sandbox»: marketers can change offers, prices and terms to test hypotheses quickly.

Managing revenue, not files

Effectiveness is context. The Terminal knows what is around the pizzeria: a university, a residential area or an office district.

We don't just give access to layouts. We offer solutions for specific business tasks: boost lunch revenue, attract students or drive delivery on a rainy day.

Collective intelligence and benchmarks

Even the strongest partner cannot test everything. The Terminal is an efficiency exchange. One city can teach the network how to work with students, while learning from another how to increase delivery check size.

The system highlights growth areas for the partner: «Similar pizzerias earn 15% more at lunch. Here are the solutions they use.»

Communication management scales with you

Partner franchise size and total network size define what level of automation is enough. One approach cannot fit all.

A local marketer with one or two pizzerias needs structure, navigation and simple data entry in the interface. A large partner with dozens or hundreds of locations needs automatic integration with Dodo IS, sales feedback and info planning. The Terminal delivers both in one product.

What Design Terminal can do

Resources

Ready-made solutions for any marketing situation

Unlike folders in storage, here you cannot grab an outdated layout. We build a system that tracks versions, access rights and relevance. Marketers see only what works right now.

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Auto-configurable layouts
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Downloadable files: graphics, video and audio
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Access control: configure what restaurants see in different countries; show layouts only in selected restaurants for pilot launches and new markets
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Layout versioning
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Audit and logs: who downloaded, viewed, changed what
Over a thousand new templates added every year
2026 Layout collections for different stages of restaurant lifecycle
2026 Tags for easy navigation
2026 Material lifecycle
2026 Change notification system
2026 Favorites and personal collections
2026 Instructions and recipes
Resources

Smart search

The Terminal automatically processes the content of layouts and templates.

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Search by layout text, instructions and templates
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Unified search across all languages
2026 Search via API from other Dodo services
2026 Transcription and search in uploaded audio and video
2026 Search for solutions that worked in other restaurants
Find the right layout in seconds, no manual browsing
Localization

Self-service for partners

We removed the human bottleneck. Partners change prices, addresses and promo codes right in the browser. Faster than briefing a designer.

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Localization builder: insert prices, addresses, contacts for a specific restaurant
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Edit and adapt layouts in the web interface without touching source files or a designer
QR codes and promo codes can be changed
Multiple languages supported
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Layouts in multiple languages supported
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Multiple currencies supported
2026 Choose illustrations from Dodo photo bank
2026 Terminal adapting not only print materials but Figma sources
Localization

AI images, copy and design in Dodo style

Generation supervised by designers, on demand for local marketers — with no loss of quality or network style.

2026 AI-generated illustrations in Dodo style
later AI-generated video on demand
2026 AI-generated social media materials
Localization

Automatic material adaptation with Dodo IS

Data is pulled automatically from Dodo IS — restaurants get guaranteed up-to-date prices and contacts with no manual entry.

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Prices from Dodo IS price groups
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Data updated several times a day
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Addresses, price groups, prices and legal info auto-update
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Terminal calculates strikethrough old prices and discount amounts
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Auto-update can be paused and data fixed for layouts when needed
Automatic adaptation in use in: Belarus, Kazakhstan, Russia, Turkey
In Turkey, automatic menu updates cut downtime losses by up to 10k lira (30k RUB) per restaurant per month
Localization

Legal disclaimers: automatic compliance

The Terminal automatically generates disclaimers required for advertising under each country's legislation.

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Auto-insert of company legal data
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Different legal info for restaurants owned by different companies
2026 Disclaimer generator for different cases: promos, ad channels, legal review
2026 Audio disclaimer generation and automatic insertion into radio spots
Resources

Summary tables for communication tracking

Easy tracking of materials by restaurant, channel and period. See what is live where, what is expiring and what needs updating — without scattered files or manual collection.

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Material summary: restaurant, channel, validity
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Filters and export for reporting and planning
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Freshness control: what is expiring soon, what to replace
Distribution

Materials without delay

Each restaurant has its own page with assembled communication.

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Ready layouts available 24/7, no waiting for a designer
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Design Terminal stores files; you can return to them anytime
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Delivery via a convenient interface — no manual file hunting
Material preparation time cut from 7 days to 30 minutes
Distribution

Digital channel integration

Single-source delivery, no manual upload to each channel.

2026 Text and image generators for social media
2026 TV board rollout in pilot mode
later Automatic rollout to TV boards in production
later Integration with kiosks and app
Feedback system

Analytics integration

We connect analytics: which communication variant performs better. Performance data helps roll out proven solutions across the network.

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Continuous testing. Multiple communication variants run in parallel across restaurants. Results are aggregated — we see what works and what doesn't.
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Fast rollout. Best solutions are rolled out quickly and saved for the future.
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We localize the best for you. Proven solutions are adapted to your restaurant's prices, addresses and context.
Recommendations

Automatic selection and recommendation of communication

We take into account restaurant business goals, touchpoints, area and pizzeria layout when selecting communication.

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Print layout generation for non-standard touchpoint sizes
2026 Restaurant passports: touchpoints, area specifics and layout
later Info planning per restaurant, automatic communication recommendations
later Recommendations aligned to each restaurant's business goals
Support

Support

We aim to answer user questions and resolve issues within a few business hours.

Numbers

28
countries
store communication in the Terminal
1386
pizzerias
use the service
+1000
templates
added every year
1
minute
average time to get a layout
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Reviews

Using Design Terminal for layouts has significantly optimized our team's work. The time to adapt layouts for a trade wave across all pizzerias in our network dropped from two weeks to a couple of business days.
Elizaveta Mashkina · Samara Heads marketing for 150 pizzerias
The Terminal is the best thing that has happened for our work in the last 8 years. I'm one of those who have been through almost the whole journey, from the time we manually put prices on every layout from a price list. So I feel the difference like no one else.
Alena Yazova Local franchise marketer
Experience has shown that the Terminal is much more convenient and faster than a knowledge base in Canvas or a folder on Google Drive. You always know the layout is current, and you can edit and resize quickly.
Yulia Zolotukhina · Turkey Trade marketer
While preparing for a new marketing cycle launch we gained an extra week. That finally allowed us to run a layout proofing stage and reduce errors. In the last 2 cycles there has not been a single error case.
Elena Pirog · Eurasia Owner of trade and local marketing
At the end of 2024, local marketers were asked which projects helped them with promotion and revenue growth. Design Terminal came out on top:
Survey results
Before we had to order all layouts from a designer and wait several days; now it's a different story.
Leisan Mansurovna Local franchise marketer

Plans

Section in development.

Design Terminal is becoming the single hub for marketing communication — from creating layouts to recommendations aligned to each partner's business goals

In the marketplace DODO IS
Project leads
Ludvig Bystronovsky
Anatoly Malakhov
Design Terminal team
Igor Adamenko
Yulia Yurkina
Martin Khachatryan
Sergey Yurkin
Special thanks
Adam Arutyunov
Igor Varenov
Alexander Volkov
Yuri Goryakin
Vyacheslav Ivanov
Maxim Klimenkov
Andrey Lazagreev
Nikolay Lordugin
Vladimir Manzhos
Ksenia Mezhova
Evgeny Oputin
Elena Pirog
Marina Potapova
Zhena Revenko
Victoria Sergeeva
Dmitry Tumanov
Sergey Turulin
Max Fedorov
Denis Khapinin